On our official blog we have just unveiled the beginning of what we are calling The Lansing Network. The Lansing Network is a group of websites that Scepter is launching for the area. The goal of the websites is to help people in the city connect with businesses, organizations, and each other in new and meaningful ways.
GymsInLansing.com is one of the first sites that we are beta testing. While it's nothing revolutionary, it represents a model of marketing that is well known in the offline world but not as well known in the online world. The concept is that of billboards.
Gyms in Lansing is essentially a billboard online and functions in much the same way as offline billboards. When ranked at or near the top of the SERPs for keywords related to gyms or work out facilities in lansing, it will likely attract a very good amount of traffic which would warrant the leasing of it.
The whole operation is just getting underway and we are expecting to see significant results by year end 2011. Stay tuned for more!
